EVEN A SMALL BUSINESS CAN BENEFIT FROM A WEB SITE
While major corporations would never consider it, many small businesses mistakenly cut corners by using template web sites that do not effectively portray their company. Having your own custom-designed web site with your own Internet address is like having a high-quality display advertisement in a phone book with millions of readers.
In the new millennium, the letters www._____.com have the same customer draw as the numbers 1-800 did in the last century.
HOW SMALL IS SMALL?
Well, actually, we don't believe that there is any such thing as too small. No business is too small to benefit from a web site, even a startup with only a home page and one or two interior pages.
EVEN JUNIORS HAVE SENIOR MOMENTS
At times people will see your store or hear about your business, but only remember the name. Many of them will try looking for a web site to get more information (such as where you are or how to order something) rather than calling Information - which they have to pay for.
MAKING $$$$ WITH A SMALL WEB SITE
For a Small Business, a Very Simple Web Site can Prove to be Lucrative by:
- Getting people to your door.
- Enabling customers to order a catalog.
- Putting www.yourbusiness.com on your business cards. Potential customers can find more information on your web site than would fit on your card.
- Professional E-mail addresses.
A Starter Web Site Can:
- Range from just one page with a logo and a photograph to four pages including a contact form.
- Describe what your business does.
- Encourage people to stop by or call by providing information such as phone number and street address.
- Give directions to your store or business with a map.
- Have a direct e-mail contact form for questions and/or orders.
A Slightly Larger Site Can:
- Grow from your Starter Site.
- Showcase your products and/or services with greater detail.
- Contain expanded information and graphics.
The point is that you don't have to actually sell anything directly off of the web site to make money. Instead, a web site can display your products and provide the information necessary to contact you.
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